first impressions logo

First Impressions Academy – Transform the Way Your Church Invites, Engages, and Retains First Time Guests

Designed for church leaders who want to make every church visitor feel known, noticed, and loved. Start your journey today as a Founding Member—only $49/month or $490/year for life, limited to the first 250 members!

What’s Included When You Join Today

Here’s everything you’ll receive when you join First Impressions Academy as a Founding Member:

Membership Benefits:

  • Monthly Training Modules: Practical sessions to elevate your guest experience.
  • Playbooks and Systems: Ready-to-use templates from seasoned church leaders.
  • Live Coaching Sessions: Personalized guidance from hospitality experts.
  • Community of Like-Minded Leaders: A supportive network of church leaders ready to share ideas and celebrate wins.


Founding Member Bonuses:

  • VIP Ticket to Annual Live Event in Kansas City ($497 value)
  • VIP Access to Online Conference ($97 value)
  • Triple the Impact – Bring 2 Team Members Free
  • Exclusive Volunteer Resources
  • Access to Engage Conference Vault – Top 10 Sessions ($197 value)


Join Today as a Founding Member
– Secure your lifetime rate and unlock these exclusive bonuses.

Meet Our Coaches

Dr. Jason Young

Dr. Jason Young helps leaders and organizations thrive. He is a trusted coach, consultant, and best-selling author with six books for the modern leader. Jason brings over 25 years of experience on staff with Life.Church and North Point Ministries, and consulting with Chick-fil-A, Bayside Church, FedEx, Gorilla Glue, Delta Airlines, Christ Fellowship, Rooms To Go, Audi of America, Willow Creek Community Church, and many others.

Mary Ann Sibley

Mary Ann grew up in Eastern North Carolina as a Buddhist and was never invited to church until she was a 40-year-old, single mom with two young boys. It wasn’t long after that first visit to a church of about 150 people where she surrendered her life to Jesus. She never planned or envisioned that her business experience as vice president of Commercial Banking and a CFO for a multinational tech company would lead her to work at a church. But God had other plans, and in 2002, she was invited to join the church staff, where she built a volunteer hospitality team from 30 people to over 1,000 until she left in 2014.

Jason Moore

Jason Moore, co-founder of Midnight Oil Productions, is an author, speaker, and hospitality consultant specializing in secret worshiper consultations and training that empowers churches to create transformative, welcoming environments. With more than two decades of experience, Jason has become a trusted expert in guest readiness and church hospitality, helping churches of all sizes understand and enhance the experiences they offer to guests.

Who This Is For: Leaders Ready to Create Radical Hospitality

First Impressions Academy is built for church leaders who are committed to making every person who visits their church feel overwhelmed in the very best way by their hospitality. You’re in the right place if:

You believe in the power of radical hospitality – You want every guest to feel known, noticed, and loved.

You’re dedicated to building a welcoming culture – You see guest services as more than a job; it’s a ministry that transforms lives.

You’re committed to meaningful follow-up – Your team is ready to connect with guests beyond Sunday services and build lasting relationships.

You view hospitality as a core ministry – You know that a warm welcome can be the first step toward a deeper relationship with Christ.

You’re ready to implement proven systems and tools – You want a step-by-step roadmap to engage and retain guests effectively.

first impressions - two women hug each other

If this sounds like you, First Impressions Academy was created for you! Become a Founding Member and join a community of like-minded leaders for just $49/month for your first year! Save 38% off the standard rate—limited to the first 250 members. Join now and lock in your exclusive discount!

Join the AcademyNeed a Scholarship?

What You Can Expect: Transformational Outcomes

When you join First Impressions Academy, you’re investing in real transformation. Here’s what you can expect to achieve:

1. Increased Guest Retention – Instead of seeing guests come once and never return, you’ll have systems in place to make every visitor feel engaged with and invited back.

2. Empowered Volunteers – Imagine a volunteer team that is on mission with you, motivated in their roles, and fully equipped to create a warm, impactful atmosphere at your church. And you no longer do everything!

3. Stronger Follow-Up Connections – Proven follow-up strategies ensure nobody is forgotten, and every person feels how much they matter.

4. Enhanced Online Presence – First impressions start online. We’ll help you create a welcoming digital presence that draws people in.

5. Deeper Community Engagement – By deeply rooting a culture of hospitality into your church’s DNA, you’ll become a place of belonging and connection. Make those on the outside feel invited in.

The Power of What’s Inside First Impressions Academy

Academy is built on three powerful pillars—actionable content and training, expert coaching, and a supportive community. Every month, you’ll access live video sessions, downloadable playbooks, and real-time coaching to help you create a church culture that welcomes and connects.

first impressions - two people enjoying a conversation, and laughing at the same time

Ready to create a culture of radical hospitality? Become a Founding Member today for just $49/month for your first year! Save 38% off the standard rate—limited to the first 250 members. Join now and lock in your exclusive discount!

Join the AcademyNeed a Scholarship?
  • 1. Ready-to-Use Training Library
    – Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

    Playbooks and Systems That Work
    What You Get:
    Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more!
    Why It Matters: No more guessing or starting from scratch. With these ready-made systems, you’ll save time and energy while consistently offering an exceptional guest experience that makes guests feel valued from their very first visit.

    Fresh Monthly Content
    What You Get:
    Exclusive, in-depth video sessions released each month, packed with practical strategies to implement immediately.
    Why It Matters:
    Stay ahead with current insights and proven methods used by leading churches. These monthly updates mean you’re never alone in facing new challenges, and you’ll be equipped to handle them effectively.

    Insights from Proven Leaders
    What You Get:
    Best practices from seasoned church leaders who’ve already mastered radical hospitality.
    Why It Matters: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

  • 2. Guidance from Experienced Leaders
    – Personalized Coaching to Support Your Unique Church Needs

    Monthly Live Coaching Calls
    What You Get:
    Join live coaching sessions where you can bring your specific challenges to experienced coaches for personalized advice.
    Why It Matters: Coaching calls give you a chance to ask questions and receive tailored solutions, ensuring you implement strategies that are right for your unique church environment. This isn’t just theory—it’s practical advice that gets real results.

    Direct Q&A with Field ExpertsWhat You Get:
    Real-time access to church leaders who are actively making an impact in churches like yours.
    Why It Matters:
    Imagine having a direct line to experts who’ve been there and can provide instant, actionable feedback. You’ll get answers to pressing questions and gain confidence that you’re leading your team with trusted, proven approaches.

    Guided Implementation Support
    What You Get:
    Step-by-step guidance to help you apply each lesson and keep moving forward.
    Why It Matters: Consistency is the key to transformation. This hands-on support ensures you stay on track, achieve consistent progress, and build a hospitality culture that you can sustain for years to come.

  • 3. Community of Like-Minded Leaders
    – Shared Learning and Lasting Support to Grow Together

    Monthly Live Group Workshops
    What You Get:
    Connect with other church leaders in collaborative workshops, designed to foster support and shared learning.
    Why It Matters: Working through real-world challenges together creates a sense of camaraderie and accountability. You’ll leave each session with fresh ideas, practical solutions, and renewed energy from leaders who share your mission.

    Private Community Forum
    What You Get:
    An exclusive online space to ask questions, celebrate wins, and seek advice 24/7.
    Why It Matters:
    Ministry can be isolating; sometimes it feels like you’re the only one going through what you’re going through. The forum is a safe space to share your experience, learn from others, and get the encouragement you need from people who get it.

    Accountability and Encouragement
    What You Get:
    A supportive network of church leaders who understand your challenges and share your vision.
    Why It Matters: Transformation is a journey, and every step counts. By connecting with like-minded leaders, you’ll have the motivation, accountability, and encouragement to stay committed to your mission and continue impacting lives.

Events: Connect, Learn, and Grow with the Best

First Impressions Academy began its journey by hosting online events, quickly earning a reputation as one of the premier conferences for church leaders focused on guest services and radical hospitality. Known for incredible speakers, practical teachings, and actionable insights, our events have become a must-attend for leaders who are serious about transforming their church’s guest experience. Now, as part of First Impressions Academy, you have access to these transformative gatherings—bringing together church leaders from across the country to learn, connect, and grow.

1. Online Conference – Spring 2025
Registration: Included with Academy Membership, $97 value

Join us for our annual Online Conference, a virtual gathering of church leaders and hospitality experts dedicated to transforming first impressions. This immersive event is designed for you to gain practical insights, learn from experienced speakers, and take part in hands-on workshops. With live Q&A sessions, you’ll have direct access to industry thought leaders who are in the trenches, helping churches just like yours succeed.

Why Attend? The Online Conference offers the tools and ideas you need to level-up guest services from anywhere in the world. Imagine leaving with a notebook full of actionable strategies, feeling inspired and ready to implement fresh ideas that will bring lasting change to your church. Whether you’re new to guest services or a seasoned leader, this virtual experience will fuel your passion for radical hospitality and provide the support network you need to see it through.

2. In-Person Conference – Fall 2025, Kansas City, MO
VIP Pass Included with Academy Membership, $497 value

For those ready to dive deeper and make life-long connections, join us in Kansas City, MO, this fall for an incredible in-person experience. This is more than just a conference; it’s an experiential learning time created for church leaders like you. Engage in live workshops, personalized training sessions, and connect face-to-face with like-minded leaders who share your mission. As a VIP, you’ll enjoy priority seating, exclusive breakout sessions, and the opportunity to bring a guest for just $99.

Why Attend? This in-person event is your chance to experience real community and personal mentorship. Imagine spending two days surrounded by people who understand your vision and want to help you succeed. You’ll leave equipped with advanced skills, step-by-step playbooks, and real-life examples that you can apply directly to your church. Plus, the networking opportunities are unparalleled—you’ll meet people who will inspire, encourage, and support you long after the event ends.

Make Every Event a Turning Point for Your Church
Each conference is designed to provide more than just learning; it’s a community experience where lasting connections are made and actionable plans are developed. Don’t miss out on these unique opportunities to grow your skills, broaden your network, and bring back renewed energy to your church’s guest services.

Secure your Founding Member Rate today and unlock access to these events—transform your leadership and create unforgettable first impressions! [Become a Founding Member – Limited to the First 250]

Join the Academy
first impressions - two people enjoying a conversation

Exclusive Bonuses for Founding Members

When you join today as a Founding Member, you’ll secure lifetime savings and unlock exclusive bonuses designed to set your church up for success:

1. VIP Access to the Annual Live Event in Kansas City ($497 Value) – Get priority seating, exclusive access, and the chance to bring a guest for only $99.

2. VIP Access to Our Online Conference ($97 Value) – Join a virtual gathering of church leaders and hospitality experts for inspiring sessions you can access from anywhere.

3. Triple the Impact – Bring 2 Additional Team Members for Free – Increase your church’s impact by bringing two additional team members to our online conferece at no extra cost.

4. Exclusive Volunteer Resources – Developed by our Academy Coach, Jason Young, access Huddle Talks and the Volunteer Survival Guide to equip and empower your team.

5. Leadership Module Bundle – Essential Skills for Radical Hospitality – Immediate access to advanced leadership training, including the Level Up Training Series and our VIP Vault with the top 10 conference sessions.

CTA:Become a Founding Member today for just $49/month for your first year! Save 38% off the standard rate—limited to the first 250 members. Join now and lock in your exclusive discount!

Join Us as a Founding Member – A Journey of Impact and Transformation

Becoming a Founding Member of First Impressions Academy means joining a community of dedicated church leaders who share a common vision: to create a welcoming and impactful experience for every guest that walks through our doors.

This isn’t just about signing up for training; it’s about stepping into a partnership with leaders like you who believe in playing all out, who are committed to equipping their teams, and who know that first impressions aren’t just a one-time moment—they’re the start of a lasting journey that can connect people to Christ.

We’re building something truly special together. We know that when we welcome others with grace and warmth, we can create a pathway to transformation. Every person you connect with, every guest that feels seen, and every story that begins in your church has the potential to change a life.

Are you ready to play an essential role in helping others feel known, noticed, and loved? Join us as a Founding Member, and let’s build this together.

Real Solutions for Real Challenges

In First Impressions Academy, you’ll find the practical solutions and support you need to tackle some of the biggest challenges church leaders face today. Whether you’re struggling to create a consistent follow-up plan, need guidance on empowering volunteers, or want to make every guest feel truly valued, First Impressions Academy is here to help you build a lasting culture of hospitality.

Worried about guest retention?
Guests come once but don’t come back? Our proven strategies will guide you in creating memorable, engaging experiences that turn first-time visitors into devoted members of your community. Imagine knowing each guest feels so welcomed they can’t wait to return.

Facing follow-up challenges?
We simplify the follow-up process with ready-to-use systems that make every guest feel valued beyond Sunday. Stay connected with guests through impactful, personal follow-up without overwhelming your team.

Struggling to equip your volunteers?
Our expert-led coaching and training give you everything you need to empower volunteers. With practical resources and ongoing support, your team will learn to greet each guest with confidence, compassion, and consistency.

Constantly reinventing the wheel?
Save time and skip the guesswork with the Academy’s step-by-step playbooks and video training library. You’ll have access to tested strategies from leaders who have mastered guest services, so you can focus on what matters most.

Feeling isolated in ministry?
Ministry isn’t meant to be done alone. Connect with like-minded leaders, hospitality experts, and church guest services pros. Through live workshops, private discussions, and events, you’ll find the support and encouragement you need to thrive.


“Your church's story of transformation here.”
— Pastor Who's No Longer Overwhelmed or Bewildered by How to do this, Academy Member

Ready to overcome these challenges and build a welcoming culture that lasts?
Join First Impressions Academy today and discover the difference a supportive community and proven resources can make!

Join the Academy

The First Impressions Academy Promise: 100% Money-Back Guarantee

We believe so deeply in the power of First Impressions Academy that we’re making this completely risk-free. Join as a Founding Member with the assurance that if, for any reason—or even no reason at all—you’re not completely satisfied within the first 30 days, you can get a full refund, no questions asked.This Iron-Clad 30-Day Guarantee is our commitment to you. Take the first step, dive into the Academy, and experience the transformation. If it’s not everything you hoped, we’ve got you covered.

Act Now: Join as a Founding Member risk-free and see how First Impressions Academy can impact your church.