First Impressions Academy

Transform the Way Your Church Invites, Engages, and Retains First Time Guests

Designed for church leaders who want to make every church guest feel known, noticed, and loved. Accelerate your church's growth track with our Early Bird Member Special Pricing—only $49/month or $490/year for the first year of your membership!

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What’s Included
When You Join Today?

Here’s everything you’ll receive when you join First Impressions Academy

Early Bird Member Benefits:

Monthly Training Modules: Practical sessions to elevate your guest experience.
Playbooks and Systems: Ready-to-use templates from seasoned church leaders.
Live Coaching Sessions: Personalized guidance from hospitality experts.
Community of Like-Minded Leaders: A supportive network of church leaders ready to share ideas and celebrate wins.

Early Bird Member Bonuses:

VIP Ticket to Annual Live Event in Kansas City ($497 value)
VIP Access to Online Conference ($97 value)
Triple the Impact – Bring 2 Team Members Free
Exclusive Volunteer Resources

Join Today With Our Early Bird Pricing

Secure your rate and unlock these exclusive bonuses.

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Imagine a Church Where Every Guest Feels How Loved They Are

Picture this: your church consistently seeing new guests every weekend. And blowing them away!

You’re connecting with people and doing what you love most about ministry.

With First Impressions Academy, you’ll have everything you need to make that vision a reality. Our mission is simple yet powerul:to provide you with the coaching, content, and community you need to turn first-time visitors into lifelong members of your church family.

Meet Our Coaches

Dr. Jason Young

Dr. Jason Young helps leaders and organizations thrive. He is a trusted coach, consultant, and best-selling author with six books for the modern leader. Jason brings over 25 years of experience on staff with Life.Church and North Point Ministries, and consulting with Chick-fil-A, Bayside Church, FedEx, Gorilla Glue, Delta Airlines, Christ Fellowship, Rooms To Go, Audi of America, Willow Creek Community Church, and many others.

Mary Ann Sibley

Mary Ann grew up in Eastern North Carolina as a Buddhist and was never invited to church until she was a 40-year-old, single mom with two young boys. It wasn’t long after that first visit to a church of about 150 people where she surrendered her life to Jesus. She never planned or envisioned that her business experience as vice president of Commercial Banking and a CFO for a multinational tech company would lead her to work at a church. But God had other plans, and in 2002, she was invited to join the church staff, where she built a volunteer hospitality team from 30 people to over 1,000 until she left in 2014.

Jason Moore

Jason Moore, co-founder of Midnight Oil Productions, is an author, speaker, and hospitality consultant specializing in secret worshiper consultations and training that empowers churches to create transformative, welcoming environments. With more than two decades of experience, Jason has become a trusted expert in guest readiness and church hospitality, helping churches of all sizes understand and enhance the experiences they offer to guests.

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First Impressions Academy

Leaders Ready to Create Radical Hospitality

You’re in the right place if:

You believe in the power of radical hospitality
You’re dedicated to building a welcoming culture
You’re committed to meaningful follow-up
You view hospitality as a core ministry
first impressions

What You Can Expect: Transformational Outcomes

Here’s what you can expect to achieve:

Increased Guest Retention
Instead of seeing guests come once and never return, you’ll have systems in place to make every visitor feel engaged with and invited back.
Empowered Volunteers
Imagine a volunteer team that is on mission with you, motivated in their roles, and fully equipped to create a warm, impactful atmosphere at your church. And you no longer do everything!
Stronger Follow-Up Connections
Proven follow-up strategies ensure nobody is forgotten, and every person feels how much they matter.
Enhanced Online Presence
First impressions start online. We’ll help you create a welcoming digital presence that draws people in.
Deeper Community Engagement
By deeply rooting a culture of hospitality into your church’s DNA, you’ll become a place of belonging and connection. Make those on the outside feel invited in.

The Power of What’s Inside First Impressions Academy

Become a Member for just $49/month for your first year!

Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

Playbooks and Systems That Work

What You Get: Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more.

Fresh Monthly Content

What You Get: Video teachings from pastors and experts in hospitality and guest care. The monthly content aligns with what's happening in the church calendar so we are complimenting the work you are already doing.

Insights from Proven Leaders

What You Get: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

Weekly Live Calls, Exclusive Course Content, Monthly Coaching Calls, and so much from leaders in the field of guest care, hospitality, and church growth.

Weekly Live Calls

What You Get: Join us weekly as we meet a leader in the field of hospitality, guest care, church growth, etc. Bring questions and your own insights. These calls are informal and incredibly valuable as it creates space to share and learn with and from each other.

Exclusive Courses

What You Get: Learn from some of the best through our exclusive course library. Leaders like Jason Young, Greg Curtis, and many more! Currently in the library : Volunteer Huddle Talks and an entire year’s worth of huddle scripts so you can start running these THIS weekend!

Monthly Coaching Calls

What You Get: Collaborate with our Academy coaches MaryAnn Sibley, Jason Moore, and Jason Young to dive deeper into the monthly content and implement the playbooks at your church. This open floor style coaching call allows you to talk with the coach as well as each other.

We know we are more powerful together. Finally, a space for you to rub shoulders with other leaders like you. This is your community, your people to share the good, the hard, and everything in between. We learn together, we laugh together, we pray together, and we grow God’s Kingdom together. Join us!

FI CoLab

What You Get: post questions, ask for feedback and share your wisdom in this private discussion space. Here we also post recordings of our live events, upcoming event reminders, and other exciting updates.

Connect One on One

What You Get: with the Academy, you can see who is online the same time as you and chat in real time. You can connect with other leaders in churches similar to yours. You can send a DM to someone who posted something that interested you. This is YOUR community.

In-person events

What You Get: Enjoy access to our In-Person conference for FREE as well as meet-ups throughout the year. In the Academy, you’re family. So, wherever we go, we want YOU there!

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Ready-to-Use Training Library
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Ready-to-Use Training Library

Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

Playbooks and Systems That Work

What You Get: Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more.

Fresh Monthly Content

What You Get: Stay ahead with current insights and proven methods used by leading churches. These monthly updates mean you’re never alone in facing new challenges, and you’ll be equipped to handle them effectively.

Insights from Proven Leaders

What You Get: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

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Guidance from Experienced Leaders
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Guidance from Experienced Leaders

Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

Playbooks and Systems That Work

What You Get: Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more.

Fresh Monthly Content

What You Get: Stay ahead with current insights and proven methods used by leading churches. These monthly updates mean you’re never alone in facing new challenges, and you’ll be equipped to handle them effectively.

Insights from Proven Leaders

What You Get: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

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Community of Like-Minded Leaders
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Community of Like-Minded Leaders

Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

Playbooks and Systems That Work

What You Get: Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more.

Fresh Monthly Content

What You Get: Stay ahead with current insights and proven methods used by leading churches. These monthly updates mean you’re never alone in facing new challenges, and you’ll be equipped to handle them effectively.

Insights from Proven Leaders

What You Get: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

First Impressions Events

Connect, Learn,
and Grow with the Best

Known for incredible speakers, practical teachings, and actionable insights, the First Impressions Conference has become a must-attend for leaders who are serious about transforming their church’s guest experience. Now, as part of First Impressions Academy, you have access to these transformative gatherings—bringing together church leaders from across the country to learn, connect, and grow.

Online Conference

Spring 2025

Registration: 

Included with Academy Membership, $97 value

Why Attend? The Online Conference offers the tools and ideas you need to level-up guest services from anywhere in the world. Imagine leaving with a notebook full of actionable strategies, feeling inspired and ready to implement fresh ideas that will bring lasting change to your church. Whether you’re new to guest services or a seasoned leader, this virtual experience will fuel your passion for radical hospitality and provide the support network you need to see it through.

Live Conference

Fall 2025
Kansas City, MO

Discounted Ticket: 

Included with Academy Membership, $197 ticket to our live event

For those ready to dive deeper and make life-long connections, join us in Kansas City, MO, this fall for an incredible in-person experience. This is more than just a conference; it’s an experiential learning time created for church leaders like you. Engage in live workshops, personalized training sessions, and connect face-to-face with like-minded leaders who share your mission.

Why Attend? Your growth directly impacts your church. Plus, the networking opportunities are unparalleled—you’ll meet people who will inspire, encourage, and support you long after the event ends.

Each conference is designed to provide more than just learning; it’s a community experience where lasting connections are made and actionable plans are developed. Don’t miss out on these unique opportunities to grow your skills, broaden your network, and bring back renewed energy to your church’s guest services.

first impressions

Exclusive Bonuses for Members

When you join as an Early Bird Member, you’ll secure savings for the first year of your membership and unlock exclusive bonuses designed to set your church up for success:

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VIP Access to the Annual Live Event in Kansas City ($497 Value)
Get priority seating, exclusive access, and the chance to bring a guest for only $99.
2
VIP Access to Our Online Conference ($97 Value)
Join a virtual gathering of church leaders and hospitality experts for inspiring sessions you can access from anywhere.
3
Triple the Impact – Bring 2 Additional Team Members for Free
Increase your church’s impact by bringing two additional team members to our online conferece at no extra cost.
4
Exclusive Volunteer Resources
Developed by our Academy Coach, Jason Young, access Huddle Talks and the Volunteer Survival Guide to equip and empower your team.
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Leadership Module Bundle – Essential Skills for Radical Hospitality
Immediate access to advanced leadership training, including the Level Up Training Series and our VIP Vault with the top 10 conference sessions.

Become a Member for just $49/month for your first year

Save 38% off the standard rate. Join now and lock in your exclusive discount!

First Impressions Academy

A Journey of Impact and Transformation

This isn’t just about signing up for training; it’s about stepping into a partnership with leaders like you who believe in playing all out, who are committed to equipping their teams, and who know that first impressions aren’t just a one-time moment—they’re the start of a lasting journey that can connect people to Christ. Join us as a Member, and let’s build this together.

First Impressions Academy

100% Money-Back Guarantee

We believe so deeply in the power of First Impressions Academy that we’re making this completely risk-free. Join as a Founding Member with the assurance that if, for any reason—or even no reason at all—you’re not completely satisfied within the first 30 days, you can get a full refund, no questions asked.This Iron-Clad 30-Day Guarantee is our commitment to you. Take the first step, dive into the Academy, and experience the transformation. If it’s not everything you hoped, we’ve got you covered.

Act Now: Join as a Founding Member risk-free and see how First Impressions Academy can impact your church.