FIRST IMPRESSIONS ACADEMY

Most guests decide before they ever feel known.

First Impressions helps you make sure they do, every time.

Featured voices inside Academy

Join Thousands of Church Leaders
Building Churches Guests Want to Come Back to.

Known

Growth Starts with
‍Being Known

We know how tirelessly you've worked to create a first impression that lasts. And we know how frustrating it is when it doesn't stick. All you want is more guests showing up, people feeling like they belong, and a church that's actually growing.Your church’s first impression sets the tone for everything that follows. Guests don’t just evaluate your service or sermon—they’re evaluating your parking lot, signage, greeters, and follow-up.

No more translating corporate customer service into your church context.
No more learning from people who've never done your job.
No more feeling like you're the only one carrying this.
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Noticed

You're Not Missing Effort. You're Missing a System.

01

Content

Playbooks and systems built by church leaders, for church leaders. Ready to use this Sunday, not someday.

02

Coaching

Live sessions with hospitality experts who've done your job and know your world. Real answers, not theory.

03

Community

A place to rub shoulders with leaders who get it. You don't have to figure this out alone.
Join Academy

See What's Waiting
Inside

Before you join, take a look around. Click through a real training module, a sample playbook, or a peek at the community, so you know exactly what you're stepping into.

Step-by-Step Systems, Strategies, and Playbooks to Transform Guest Experiences

Playbooks and Systems That Work

What You Get: Proven, downloadable guides for guest services, volunteer onboarding, follow-up practices, and so much more.

Fresh Monthly Content

What You Get: Video teachings from pastors and experts in hospitality and guest care. The monthly content aligns with what's happening in the church calendar so we are complimenting the work you are already doing.

Insights from Proven Leaders

What You Get: Learn directly from leaders who’ve faced and overcome the same challenges you’re dealing with, and apply their proven methods to increase guest engagement and retention in your church.

Weekly Live Calls, Exclusive Course Content, Monthly Coaching Calls, and so much from leaders in the field of guest care, hospitality, and church growth.

Weekly Live Calls

What You Get: Join us weekly as we meet a leader in the field of hospitality, guest care, church growth, etc. Bring questions and your own insights. These calls are informal and incredibly valuable as it creates space to share and learn with and from each other.

Exclusive Courses

What You Get: Learn from some of the best through our exclusive course library. Leaders like Jason Young, Greg Curtis, and many more! Currently in the library : Volunteer Huddle Talks and an entire year’s worth of huddle scripts so you can start running these THIS weekend!

Monthly Coaching Calls

What You Get: Collaborate with our Academy coaches MaryAnn Sibley, Jason Moore, and Jason Young to dive deeper into the monthly content and implement the playbooks at your church. This open floor style coaching call allows you to talk with the coach as well as each other.

We know we are more powerful together. Finally, a space for you to rub shoulders with other leaders like you. This is your community, your people to share the good, the hard, and everything in between. We learn together, we laugh together, we pray together, and we grow God’s Kingdom together. Join us!

FI CoLab

What You Get: post questions, ask for feedback and share your wisdom in this private discussion space. Here we also post recordings of our live events, upcoming event reminders, and other exciting updates.

Connect One on One

What You Get: with the Academy, you can see who is online the same time as you and chat in real time. You can connect with other leaders in churches similar to yours. You can send a DM to someone who posted something that interested you. This is YOUR community.

Your Next Steps to Transformational Hospitality

First Impressions Academy

first impressions - academy

Digital hub of content, coaching, and community.

Master transformational hospitality with content, coaching, and community designed by fellow church leaders. Whether it’s building stronger guest care teams or enhancing follow-up strategies, you’ll find proven blueprints to create lasting first impressions to grow you church.

First Impressions Online

A free, online event put on by the First Impressions Team for church leaders.

Bring your team together for a dynamic virtual conference where you’ll be inspired by leading speakers, collaborate with fellow church leaders, and leave with actionable plans to elevate hospitality at your church—all from the comfort of your own space.

First Impressions Live!

In-person conference with experiential learning and lots of connection.

Immerse yourself in radical hospitality at a three-day in-person conference that combines incredible speakers, hands-on breakout sessions, and a chance to connect with sponsors and fellow leaders in a collaborative, energizing atmosphere.
first impressions
We Get It.
You've tried it all.

Or maybe you don't have enough time.
Or enough money.
Or enough people.
That's why we're here.

First Impressions is the team you've dreamed of, the training you've asked for, the coaching you've wanted, the support you've needed, and the strategy you've been missing.

It's time for church leaders to rub shoulders with each other and make radical hospitality a reality at every church. No matter size, budget, demographic, or denomination every church desires to make those on the outside feel invited in.

Together, we will.

Join Academy

Getting started couldn’t be easier

Step 1

Grow as a leader

Click the orange button below to join the First Impressions PATH inside Academy today.

Step 2

Grow as a team

Invite your staff and volunteers into your church's mission of transformational hospitality.

Step 3

Grow as a church

Stop guessing and start growing with a proven path for connection and retention.

Join Academy

Stop Losing Guests and Watch Your Church Grow

Your church’s first impression sets the tone for everything that follows. Guests don’t just evaluate your service or sermon—they’re evaluating your parking lot, signage, greeters, and follow-up.

Unfortunately, many churches struggle to make an impactful first impression, and it’s costing them guests who don't come back. First Impressions provides you with the tools you need to fix that.

From tailored content to interactive coaching sessions and an inspiring community of like-minded leaders, we’re your one-stop-shop for hospitality solutions.

Imagine a church where guests feel so welcomed they can’t wait to come back.

With First Impressions, you can stop the frustration of trial-and-error approaches and start experiencing the results you’ve been praying for: full seats, engaged members, and a thriving church community.

group of women hugging
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    Stacy Loveland
    Product Owner
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    Stacy Loveland
    Product Owner
10 Tips to Elevate Your Church's First Impressions
Watch the Mini-Series
first impressions